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Augmented Reality

Augmented Reality


Enhances the real world with digital experiences

Augmented reality (AR) is a technology that enhances the real world with digital information and media, such as images, videos, and 3D models. It is different from virtual reality (VR), which creates a completely immersive, computer-generated environment.

One of the most popular uses of AR is in mobile gaming, where players can point their smartphones or tablets at real-world objects and see digital characters or information overlaid on top. Pokemon Go, for example, used AR to allow players to “catch” virtual Pokemon in real-world locations. Other popular AR games include Ingress and Harry Potter: Wizards Unite.

But AR isn’t just for games. It’s also being used in a variety of other industries, including:

  • Retail: Stores are using AR to help customers visualize producs in their homes before making a purchase. Ikea, for example, has an app that lets customers place virtual furniture in their rooms to see how it looks before buying.
  • Education: AR is being used to make learning more interactive and engaging. For example, anatomy students can use AR to see virtual models of the human body overlaid on real-world anatomy models.
  • Healthcare: AR is being used to assist with surgeries and other medical procedures, as well as to provide patients with more information about their conditions.
  • Industrial: Companies are using AR to provide workers with information and instructions in real-time, making it easier to perform tasks and troubleshoot problems.

Augmented Reality (AR) benefits

One of the key advantages of AR is that it can provide users with information and experiences that are highly context-sensitive and personalized. For example, an AR app could provide a tourist with information about historical landmarks as they walk by them, or give a mechanic instructions on how to fix a specific engine problem.

Overall, augmented reality is a rapidly growing technology that has the potential to change the way we interact with the world and with each other. As more and more companies and industries begin to adopt AR, we can expect to see even more innovative and exciting use cases in the future.


Why Choose Augmented Reality (AR)

Increase conversion rates and Average Order Values

Ensure error free order handling and production

Gain a deeper insight into customer needs

Automate sales process with dynamic quoting and pricing

Scale your business into new markets

Conversion Rates - Mercura


Higher conversion rates

Improvement in average sales price - Mercura


Improvement in average sales price

Reduction in online returns - Mercura


Reduction in online returns

What we offer

High resolution

See the product in up to 4k pixel perfect quality

Integrate your configurator with ERP, CRM and eCommerce platforms and automate your sales process


360 view

Rotate the product 360 degrees, zoom in/out and see it from every possible angle

View the product in a real-life setting through Augmented Reality.


Visual CPQ

Increase your conversion rates and profits with beautiful and error-free quotes

Looking for an Augmented Reality (AR) solution?