AC Hydraulic Pit Jack Configurator
The Problem
Complex Configuration Needs
AC Hydraulic, a prominent manufacturer of high-quality pit jacks, faced significant challenges in streamlining the sales process to help customers choose the right suspension. With a vast array of options affecting the choice of suspension, including pit jack capacity, pit types, dimensions, roll types, rail profiles, saddle placements, and various accessories, the traditional sales approach became cumbersome and error-prone.
Without a robust configurator, AC Hydraulic relied on manual processes, which increased the risk of errors and prolonged the time required to finalize sales. The lack of an intuitive tool to guide customers through the suspension selection process was a significant bottleneck, hindering the overall efficiency and effectiveness of their sales operations.
The complexity involved in selecting the right suspension often led to extended sales cycles as sales representatives struggled to clearly and efficiently communicate the available customization possibilities. Customers and dealers alike found it challenging to visualize the best suspension option for their specific needs, leading to potential miscommunications and dissatisfaction.
The Solution
Mercura developed a sophisticated suspension configurator for AC Hydraulic, addressing the complexity and customization challenges faced by the sales team and customers. This advanced tool allows customers and dealers to specify their pit jack’s details—such as capacity, pit type, dimensions, roll type, rail profile, saddle placement, and necessary accessories—and then recommends the optimal suspension based on these criteria.
The configurator’s user-friendly interface and interactive design including a 3D-visualization simplify the complex suspension selection process. It ensures that all configurations adhere to technical standards and customer requirements, reducing the potential for errors.
The Solution
Detailed Quotes
Furthermore, the configurator generates visually appealing and detailed quotes, significantly improving the sales team's ability to present and communicate with clients. This visual representation bridges the gap between technical specifications and customer comprehension, leading to a shorter sales cycle and higher customer satisfaction.
The Outcome
By empowering both dealers and end-users to make informed choices about their suspension needs, the configurator has streamlined the sales workflow, reducing the burden on sales teams and allowing them to focus on more strategic tasks.
Customers benefit from a clearer and more comprehensive understanding of their suspension options, which enhances their confidence in making informed purchasing decisions. The configurator's insights into customer preferences also provide valuable data for targeted marketing and product development, driving business growth and improving market presence.
AC Hydraulic has observed a reduction in time-to-market and an increase in customer accessibility through the configurator.
This strategic tool sets AC Hydraulic apart from its competitors, contributing to increased sales volume and customer engagement.
Studies indicate that configurators can boost conversion rates by up to 40% on quotes and shorten sales cycle by 30%, making the configurator an invaluable asset in enhancing profitability.
Customer Testimonials
Internal Sales Director, AC Hydraulic
Ena Asaa
At AC Hydraulic, we needed a web-based product configurator to manage our complex suspension selection efficiently. Mercura delivered a highly flexible solution tailored to our exact needs. The configurator simplifies our sales process and serves as a valuable lead-generation tool on our website. Throughout the initial and development phases, Mercura demonstrated professionalism and responsiveness, integrating all our requirements into the solution. The result is a user-friendly configurator that benefits both our sales team and customers.
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