Features > Product Modelling
Product Modelling

Master complex product data with visual modelling

Define attributes, prices, assets, and localizations in one place — then power configurators, quotes, and product stores from the same rich product model.

Try for free Explore the data

85%

Faster quote generation

99%

Configuration accuracy

60%

Reduction in errors

Product data

Data you can model and manage

Mercura CPQ lets you enrich every product with structured data — from pricing rules to 3D assets — ready for sales, engineering, and storefronts.

Product attributes

Define characteristics, options, and dependencies for any configurable product.

Dynamic pricing

Attach price lists, formulas, and discount logic directly to product models.

Documentation & PDFs

Link datasheets, manuals, and generated quote documents to each product.

3D models

Connect interactive 3D assets for visual configuration and product stores.

High-res images

Showcase products with marketing visuals and variant-specific imagery.

Multi-language localization

Translate names, descriptions, and assets for every market you sell into.

Product insights

Unlock product data insights

Turn your product catalogue into a strategic asset — understand what sells, what margins you capture, and how engineering effort scales.

Sales trends & popularity

See which configurations and options drive revenue across regions and channels.

  • Top-selling variants
  • Option attach rates
  • Regional demand

Margin optimization

Identify pricing and bundling strategies that protect profitability at scale.

  • Margin by product line
  • Discount impact
  • Bundle performance

Engineering efficiency

Track component reuse and reduce duplicate modelling across product families.

  • Module reuse rate
  • BOM complexity
  • Time to launch

How it works

From product definition to sales-ready data

Mercura's modelling workflow connects engineering logic with commercial data — so every channel quotes from the same source of truth.

Define attributes

Structure your catalogue

1

Set rules

Validate configurations

2

Enrich assets

Media, prices, i18n

3

Publish

CPQ & product store

01

Define product attributes

Model hierarchical structures with attributes, options, and dependencies that reflect how products are actually built.

02

Set up rules & constraints

Encode compatibility logic so only valid combinations reach sales teams, dealers, and self-service buyers.

03

Enrich with media & data

Attach images, 3D models, PDFs, localized copy, and pricing — everything needed for quoting and merchandising.

04

Publish & distribute

Push enriched product data to configurators, CRM, ERP, and customer-facing product stores instantly.

Business results from product modelling

Manufacturers using structured product models ship faster quotes, fewer order errors, and more consistent global offerings.

01

+30% average deal size

Richer product data enables upsell paths and guided configuration that increase basket value.

02

75% fewer quoting errors

Centralized rules and validated models eliminate invalid combinations before they reach production.

03

40% faster time to market

Reuse modules and publish once — new variants reach sales channels without re-engineering spreadsheets.

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