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Offer personalization

A configurator, also known as a product configurator or product builder, is a software tool that allows customers to customize and personalize products to their exact specifications. These tools are used by a wide range of industries, including manufacturing, automotive, and furniture, and can be integrated into e-commerce platforms or standalone software. Configurators are becoming increasingly popular as businesses look for ways to provide a more personalized and engaging shopping experience for their customers.

One of the main benefits of configurators is that they allow customers to create a product that is tailored to their specific needs and preferences. For example, a car configurator might allow customers to select from different colors, trims, and options, such as a sunroof or navigation system. A furniture configurator might allow customers to choose the size, style, and finish of a piece of furniture. This level of customization can help increase customer satisfaction and loyalty.

Another benefit of configurators is that they can help businesses reduce costs and improve efficiency. By allowing customers to design and order products online, configurators can reduce the need for sales representatives and physical showrooms. Additionally, configurators can help streamline the manufacturing process by allowing customers to specify exactly what they want, reducing the need for custom orders and prototypes.

Configurators also offer businesses the ability to gather valuable data and insights about customer behavior and preferences. Businesses can track how customers interact with the configurator, such as which options they select, and what combinations are popular. This data can be used to inform product development and marketing strategies, as well as to optimize the configurator for better customer engagement.

Intuitive user interface

One of the most important aspect of configurators is the user interface. It needs to be intuitive, easy to use and visually appealing. Customers should be able to understand and navigate the configurator easily. This can be achieved by providing clear instructions and labels, using high-quality images and videos, and displaying real-time visualizations of the product as it’s being configured. This will help customers to make informed decisions and increase the chances of them making a purchase.

Another important aspect of configurators is the flexibility and scalability. Businesses need to ensure that the configurator can be easily updated and modified as new products and options are introduced. This can include adding new colors, materials, or features, as well as updating pricing and availability. Additionally, businesses need to consider how to ensure the configurator can handle a large number of options and combinations, especially if the configurator is used for complex products like cars or machinery.

Despite the many benefits of configurators, there are also some challenges businesses need to consider when creating and maintaining them. One of the main challenges is ensuring that the configurator provides a high-quality user experience. This includes making sure that the configurator is easy to use and navigate, that it loads quickly, and that it is visually appealing. Businesses also need to consider how to effectively showcase their products and options in a digital environment, and how to create a sense of trust and credibility with customers.

Another challenge is keeping the configurator updated and relevant. As new products and options are introduced, businesses need to ensure that they are added to the configurator in a timely and accurate manner. Businesses also need to consider how to keep the configurator fresh and engaging, so that customers will continue to return and explore the products and options on offer.

In conclusion, configurators are powerful tools that allow customers to customize and personalize products to their exact specifications. They can help businesses increase customer satisfaction, reduce costs, and improve efficiency. Configurators also offer businesses the ability to


Why Choose A Configurator

Increase conversion rates and Average Order Values

Ensure error free order handling and production

Gain a deeper insight into customer needs

Automate sales process with dynamic quoting and pricing

Scale your business into new markets

Conversion Rates - Mercura


Higher conversion rates

Reduction in online returns - Mercura


Improvement in average sales price

Improvement in average sales price - Mercura


Reduction in online returns

What we offer

High resolution

See the product in up to 4k pixel perfect quality

Integrate your configurator with ERP, CRM and eCommerce platforms and automate your sales process


360 view

Rotate the product 360 degrees, zoom in/out and see it from every possible angle

View the product in a real-life setting through Augmented Reality.


Visual CPQ

Increase your conversion rates and profits with beautiful and error-free quotes

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