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CPQ (Configure Price, Quote)

CPQ (Configure, Price, Quote)

What is CPQ (Configure, Price, Quote)

Streamline Sales Process

CPQ, or Configure Price Quote, software is a powerful tool that helps companies streamline and automate their sales process. It allows sales teams to easily create accurate and professional quotes and proposals for customers, as well as manage pricing and product configurations.

One of the key advantages of CPQ software is that it can help to reduce errors and inconsistencies in the sales process. For example, it can ensure that sales reps are always using the most up-to-date pricing and product information, and that quotes and proposals always include all the necessary terms and conditions.

Another advantage of CPQ software is that it can help to speed up the sales process. By automating the creation of quotes and proposals, sales reps can spend more time engaging with customers and closing deals. Additionally, CPQ software can also help to reduce the time and effort required to manage pricing and product configurations, allowing sales teams to focus on more high-value activities.

CPQ Software

CPQ software can also help to improve the customer experience. It allows customers to easily customize products and services to meet their specific needs, and to see real-time pricing and availability information. This can help to increase customer satisfaction and loyalty.

CPQ software can also be integrated with other systems, such as CRM and ERP, to provide a more holistic view of the sales process. For example, it can automatically update customer records with the latest information from quotes and proposals, or trigger follow-up activities such as invoicing and shipping.

There are several types of CPQ software available, including cloud-based and on-premises solutions. Cloud-based CPQ software is typically easier to set up and manage, and can be accessed from any device with an internet connection. On-premises solutions, on the other hand, are typically more customizable and can be integrated more easily with other systems.

When choosing a CPQ software, it is important to consider the specific needs of your business. For example, if you have complex product configurations or pricing structures, you may need a more powerful and customizable solution. On the other hand, if you have a relatively simple sales process and need a quick and easy solution, a cloud-based CPQ software may be more suitable.

Overall, CPQ software is a powerful tool that can help companies to streamline and automate their sales process, reduce errors and inconsistencies, speed up the sales process, improve customer experience and integrate with other systems. It allows sales teams to focus on high-value activities and close more deals with less effort. With the right CPQ solution in place, businesses can see a significant improvement in efficiency and revenue growth.


Why Choose CPQ

Increase conversion rates and Average Order Values

Ensure error free order handling and production

Gain a deeper insight into customer needs

Automate sales process with dynamic quoting and pricing

Scale your business into new markets

Conversion Rates - Mercura


Higher conversion rates

Improvement in average sales price - Mercura


Improvement in average sales price

Reduction in online returns - Mercura


Reduction in online returns

What we offer

High resolution

See the product in up to 4k pixel perfect quality

Integrate your configurator with ERP, CRM and eCommerce platforms and automate your sales process


360 view

Rotate the product 360 degrees, zoom in/out and see it from every possible angle

View the product in a real-life setting through Augmented Reality.


Visual CPQ

Increase your conversion rates and profits with beautiful and error-free quotes

Looking for a CPQ solution?