Real-time 3D views
3D models update as options, sizes, materials, and accessories change in the configurator.
Vis køberen, hvordan det konfigurerede produkt faktisk ser ud
De samme regler, der validerer en konfiguration, driver også 2D- og 3D-visninger for salg, forhandlere og købere.
Live demo
Audi Q3, real-time 3D configuration
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Option lists the buyer cannot picture
Til
Product view updates with each selection
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Clarification calls after the quote goes out
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Shared visual reference before they sign
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Static images that lag behind the configuration
Til
Live 2D and 3D from the same CPQ rules
Real projects
Visual quality from real projects
Automotive configurators, industrial machinery, building products, and kitchen manufacturing, all driven by the same CPQ configuration state.
What you get
Visual output from every configuration
Selections, rules, and materials feed one visual model. Buyers see the configured product; sellers use the same view in the session and in outbound documents.
Immediate visual feedback
Each selection updates the view in the session, without page reloads or offline render jobs.
Materials and finishes
Surface materials, colours, and textures reflect the configured specification, not a generic catalogue shot.
Multi-angle inspection
Rotate, zoom, and inspect the configured product before the quote is sent.
On-site AR preview
Where it fits the product, buyers can place the configuration in their environment via tablet or mobile AR.
Quote and proposal embeds
Configured visuals can embed in PDF quotes, proposals, and shareable links from the same configuration state.
Hvor visuals hjælper
Tre steder hvor visuals reducerer friktion
Industrielle købere godkender ofte udstyr, de aldrig har rørt. Visuals gør optionskoder gennemgåelige for indkøb.
Buyer review
Procurement and project teams can compare options visually instead of decoding BOM lines and spec tables alone.
- Options shown in context
- Same view in quote PDF
- Fewer post-quote clarifications
Complex option sets
Long attribute lists are hard to sell on paper. Visuals show how combinations change size, layout, or finish.
- Multi-option products
- Dealer and direct sales
- Self-service where enabled
Field and remote sales
Share a configured view on site, in a video call, or inside the proposal document.
- Shareable configuration links
- AR where supported
- CRM and portal embeds
How it works
Visuals tied to CPQ rules, not a separate tool
Mercura renders from the configured product state. When rules hide an option or swap a component, the visual follows.
Live updates in the session
Each valid selection refreshes the 2D or 3D view so the buyer sees the consequence of the choice immediately.
Manufacturing-grade detail
Materials, finishes, and assembly context reflect the configured BOM, not a marketing render disconnected from the quote.
On-site AR where it applies
For equipment and building products, buyers can preview fit in their space via tablet or mobile.
Same view in the document
Configured screenshots and renders can flow into quote PDFs and proposals without manual export from another system.
Visual pipeline
From configuration to every channel
One configured product state powers the web configurator, sales portal, quote PDF, and AR experiences. When rules change the BOM, the visual follows.
Mercura CPQ
Rules and selections
Visual engine
2D and 3D from CPQ state
Output channels
Web configurator Sales portal Quote PDF Mobile AR CRM embed
- Same product state as the validated quote
- Visual updates when options or rules change
- Embeds in quote documents and proposals
- Shareable links for field and dealer sales
Hvad der ændrer sig, når køberen ser konfigurationen
Visuelt CPQ erstatter ikke teknisk validering. Det reducerer misforståelser mellem salg, køber og engineering.
01
Tydeligere købergodkendelse
Indkøb og projektteams gennemgår den konfigurerede visning sammen med pris og BOM.
02
Mindre efterarbejde efter tilbud
Delte visuals reducerer ping-pong om layout, finish eller omfang.
03
Én visuel kilde i alle kanaler
Webkonfigurator, forhandlerportal og tilbuds-PDF kan vise samme tilstand.
Book en CPQ demo