Mercura vs Zoovu
VS
A Direct Comparison of CPQ and Guided Selling
Compare features, flexibility, and scope — and see which solution fits best for companies that need to go from product selection all the way to a finished quote.
Zoovu is a strong guided selling and product discovery tool. Mercura is a full CPQ platform that handles configuration, pricing, BOM, and quote generation.
Comparison
Strategic Overview
Where does Mercura stand out?
- Handles pricing logic and quote generation
- Generates BOM output for production
- Full ERP integration out of the box
- No-code rule engine for complex products
- Built for distributor and manufacturing workflows
When does Zoovu make sense?
- Consumer-facing product finders and guided selling
- eCommerce and retail recommendation engines
- Teams that only need discovery, not quoting
Direct comparison of Mercura and Zoovu
| Feature | Mercura | Zoovu |
|---|---|---|
| Guided selling |  | |
| Product configuration | | Basic |
| Pricing logic | | Not included |
| BOM generation | | Not included |
| Quote generation | | Not included |
| ERP integration | | Not included |
| Distributor workflows | | Not included |
| No-code rule engine | | Limited |
Scope vs Total Value
Economic Overview
Mercura
- Full CPQ platform — configuration to quote in one flow
- Transparent SaaS pricing
- Fewer integrations needed — one platform does it all
Zoovu
- Specialised in discovery and guided selling
- Requires additional tools for pricing and quoting
- Additional integration cost to reach a full sales cycle
お客様事例
バルブメーカー
ある北欧の工業用バルブメーカーは、CPQソリューションとしてExperlogixとMercuraの両方を評価しました。
テスト段階の後、同社はメルキュラを選んだ：
- より迅速な実装
- 営業部門のユーザー・エクスペリエンスの向上
- ルール自体を継続的に調整する能力
グーグル評価
5.0
G2格付け
5.0
"私たちは、重いコンサルティング・プロジェクトなしに、ビジネスが継続できるCPQソリューションを必要としていました。これは、私たちがCPQソリューションを選択する上で非常に重要でした。"
M
テクニカル・マネージャー, バルブメーカー
CPQデモのリクエスト