Mercura vs Zoovu
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A Direct Comparison of CPQ and Guided Selling
Compare features, flexibility, and scope — and see which solution fits best for companies that need to go from product selection all the way to a finished quote.
Zoovu is a strong guided selling and product discovery tool. Mercura is a full CPQ platform that handles configuration, pricing, BOM, and quote generation.
Comparison
Strategic Overview
Where does Mercura stand out?
- Handles pricing logic and quote generation
- Generates BOM output for production
- Full ERP integration out of the box
- No-code rule engine for complex products
- Built for distributor and manufacturing workflows
When does Zoovu make sense?
- Consumer-facing product finders and guided selling
- eCommerce and retail recommendation engines
- Teams that only need discovery, not quoting
Direct comparison of Mercura and Zoovu
| Feature | Mercura | Zoovu |
|---|---|---|
| Guided selling |  | |
| Product configuration | | Basic |
| Pricing logic | | Not included |
| BOM generation | | Not included |
| Quote generation | | Not included |
| ERP integration | | Not included |
| Distributor workflows | | Not included |
| No-code rule engine | | Limited |
Scope vs Total Value
Economic Overview
Mercura
- Full CPQ platform — configuration to quote in one flow
- Transparent SaaS pricing
- Fewer integrations needed — one platform does it all
Zoovu
- Specialised in discovery and guided selling
- Requires additional tools for pricing and quoting
- Additional integration cost to reach a full sales cycle
Customer Case
Valve Manufacturer
A Northern European manufacturer of industrial valves evaluated both Experlogix and Mercura as a CPQ solution.
After a test phase, the company chose Mercura because of:
- Faster implementation
- Better user experience for sales department
- Ability to continuously adjust rules themselves
Google Rating
5.0
G2 Rating
5.0
"We needed a CPQ solution that our business could continue working with without heavy consulting projects. That was crucial for our choice."
M
Technical Manager, Valve Manufacturer
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