Mercura vs Advanced Product Configurator
Explore how Mercura CPQ compares to Advanced Product Configurator and find the best fit for your business.
Advanced Product Configurator Alternative
| Feature | Mercura | Advanced Product Configurator |
|---|---|---|
| Guided selling |  | |
| No-code rule authoring | | |
| 2D / 3D visualization during configuration | |  |
| ERP-system integration | | |
| CRM-system integration | | |
| Multi-currency & multi-language support | | |
| Quote & document generation (branded proposals, BOM, PDF / Word) | | |
| Cloud-based SaaS platform (no installation needed) | | |
| On-premises / hybrid deployment | | |
| Fast implementation time (Quick setup, minimal IT involvement) | | |
Choosing the Right CPQ for Your Business
Mercura CPQ vs Advanced Product Configurator
Mercura CPQ
-
Built for companies that value speed, simplicity, and flexibility.
-
Designed for fast rollout, adjusted for your company’s complexity.
-
No-code setup, easy to manage without IT or engineering skills.
-
Flexible and scalable for sales teams, dealers, and online channels.
-
Modern 2D/3D visualization for interactive product configuration.
-
Cost-effective plans with full pricing transparency.
Advanced Product Configurator
-
Built for companies already on Dynamics 365 Business Central.
-
Its made by IT.integro and is a Business Central-native app.
-
CRM connections are achieved by standard BC connectors or partner solutions.
-
Simple setups can be done quickly but complex ETO scenarios typically need partner assistance.
-
Visualization requirements are typically met by separate visualization tools.
-
Declarative configurator setup and rule builder inside the app.
-
Pricing and licensing are typically handled through AppSource/your Microsoft partner.
Request a CPQ demo