Press Kit & Brand Guide
We specialize in creating innovative CPQ solutions tailored for manufacturing companies. Our mission is to streamline the sales and production processes, making them more efficient, accurate, and user-friendly. Our values reflect the essence of Mercura: dedicated to clients, driven by innovation and committed to collaboration.
Logos
Mercura / Main Logo
Mercura Sales Partner
Mercura System Integrator Partner
Mercura Symbol
Brand Colors
Primary Colors
Dark blue is the dominant color or the primary color. It’s the one that stands out most. Dark blue represents knowledge, power, integrity, and seriousness
brand blue
#091C4F
dark-blue-dark
#1F2841
blue-light-01
#707EA5
blue-light-02
#3A4972
blue-light-03
#223361
Accent Colors
The accent color is an orangy "gradient" color, and is used across all interactive elements and important headings such as buttons, links, inputs, etc.
primary.gradient
accent.1
#D6545B
accent.2
#FC946D
Secondary Colors
White is the secondary color or complementary color. This is used on major elements such as text, carousels, and other important features
pure white - 01
#FFFFFF
grey - 01
#FAFAFA
grey - 02
#F1EFEE
Typography
Font Family: Poppins
A modern, geometric sans-serif typeface used across all brand communications. It conveys clarity, approachability, and confidence while remaining highly legible in both digital and print contexts. This is used for: Headlines and titles; Body copy; UI elements and buttons; Marketing and press materials.
Font Weights and Styles
Poppins comes in several weights and styles. Below are examples of each weight:
Poppins Regular
Poppins Medium
Poppins Bold
Use Guidelines
- Maintain clear hierarchy between headlines and body text
- Avoid using too many weights in the same layout
- Use sufficient line spacing for readability
- Prefer sentence case for headings; all caps only for small labels or UI elements
Download & Licensing
Poppins is an open-source typeface available via Google Fonts. It is free for commercial and editorial use.
Let’s build together.
We empower manufacturers to master product modeling, streamline quoting process, reduce errors, and ultimately deliver the tailored solutions that customers demand.