CPQ
Simplified CPQ for complex manufacturing sales
A unified platform to configure products, calculate prices, and generate quotes in minutes.
Trusted by leading manufacturers
Customer Case
Migatronic
Migatronic faced challenges in showcasing the versatility and customization options of their CoWelder, a collaborative welding robot capable of numerous configurations.
Mercura developed an advanced configurator with over 1000 constraints, allowing sales teams to demonstrate the full range of customization options interactively while ensuring technical validity.
- Increase conversion rates by 40%
- Simplify complex selection process
- Shorten sales cycles and reduce errors
"Mercura offered a solution that was extremely flexible and adaptable. The result is a user-friendly configurator that simplifies complex processes for both our own salespeople and our customers."
Sebastian Bæk
Marketing Team Lead, Migatronic A/S
Mercura is a modern CPQ software designed for manufacturing companies selling complex and configurable products.
Business Value
Drive Revenue with Error-Free Quoting
Manufacturers use Mercura CPQ to eliminate manual errors, accelerate sales cycles, and scale their dealer networks.
Accelerate Sales Cycles
Generate complex quotes in minutes instead of days. Empower your sales team to respond to customers instantly.
Eliminate Manual Errors
Ensure 100% accurate configurations and pricing. Remove the risk of selling unbuildable products or underpricing deals.
Scale Your Sales Channels
Enable dealers and new hires to sell like experts. Codify your product knowledge into a guided selling tool.
Learn more about what Configure Price Quote (CPQ) means →
How does Mercura work?
Why Mercura?
See how Mercura CPQ can help your business
Configure with Confidence
Handle even the most complex product configurations with ease. Mercura CPQ ensures every selection meets product constraints, while 2D and 3D visualizations help customers clearly understand their choices — reducing errors and misunderstandings.
Price Accurately, Sell Smarter
Seamlessly connect to your ERP to pull real-time pricing and apply rules for discounts and promotions. This ensures accurate, competitive pricing with zero manual effort and fewer errors across every quote.
Quote Faster, Close More Deals
Generate detailed, on-brand proposals in just a few clicks. Your internal teams and dealers can respond quickly with professional quotes—shortening the sales cycle and improving customer satisfaction. Automated ERP integration keeps your data clean and your process efficient.
As a full Configure Price Quote (CPQ) platform, Mercura supports the entire sales process from configuration to final quotation.
Mercura Features
Explore Mercura CPQ features
form builder & constraint builder
Define products rules and constraints
The Form Builder gives you full control over how products are configured, with structured groups, flexible input types, and intuitive setup. Paired with the Constraint Builder, you can define smart logic that guides users through valid product combinations, ensures accuracy, prevents errors, and delivers a seamless configuration experience.
standard front-end
Customize and visualize products in real time
Let your clients see and assemble their solutions directly through a responsive and brand-adaptable front-end. Our standard template enables fast implementation while offering flexibility to align with your visual identity. Customers can mix and match components, explore variations, and see their final product come to life; increasing clarity, trust, and conversion rates.
accurate sales quotes
Swiftly generate branded sales documents
Speed up your sales process with instant, tailored PDF quotes. During the checkout process, you can automatically generate professional, client-ready documents with the click of a button. These PDFs reflect your brand identity and include all relevant specifications and pricing, making it easier to respond to inquiries and close deals faster.
Try our Configurator Demo Live
Integrates with your existing systems
Our CPQ platform connects seamlessly with ERP, CRM, PIM and CAD systems commonly used in manufacturing companies.
View all integrations →Request a CPQ demo