Agricultural machinery manufacturers face growing demand for customization, customers want equipment built to fit specific crops, terrains, and regional regulations. Each machine can include hundreds of options, from engine types and tire setups to control systems and add-on implements. CPQ software helps sales teams and dealers configure machinery accurately, provide instant pricing, and generate professional quotes without depending on engineering for every variation.

Industry Challenges

• Highly configurable machinery with multiple optional components and accessories.

• Seasonal demand and volatile material costs require dynamic, flexible pricing.

• Dealers and distributors need consistent quoting across global sales channels.

• Manual quoting processes slow down sales and lead to costly order errors.

• Complex coordination between sales, production, and engineering departments.

• Difficulty showcasing product options visually for customers and resellers.

The Mercura CPQ Advantage

• Streamlined Product Configuration: Configure tractors, harvesters, or implements with the right attachments, power options, and accessories, instantly validated for compatibility.

• Dynamic Pricing Management: Keep pricing accurate and responsive to raw material costs, regional discounts, or dealer-specific pricing.

• Visual 3D Product Experience: Enable dealers and customers to see configurations in real time, improving understanding and reducing misorders.

• ERP Integration for Seamless Production: Automatically transfer configured data and BOMs to production for faster order fulfillment.

• Empower Dealers and Distributors: Provide partners with an online platform for quoting, ensuring consistent branding and pricing across regions.

• Faster Go-to-Market: With Mercura’s no-code setup, product managers can update options, rules, and prices in minutes, no IT team required.