Product Configurator
Sell complex products faster and without errors
A product configurator built for manufacturers. Ensure technical validity, accurate pricing, and automated quotes.
Customer Case
Migatronic
Migatronic faced challenges in showcasing the versatility and customization options of their CoWelder, a collaborative welding robot capable of numerous configurations.
Mercura developed an advanced configurator with over 1000 constraints, allowing sales teams to demonstrate the full range of customization options interactively while ensuring technical validity.
- Increase conversion rates by 40%
- Simplify complex selection process
- Shorten sales cycles and reduce errors
"Mercura offered a solution that was extremely flexible and adaptable. The result is a user-friendly configurator that simplifies complex processes for both our own salespeople and our customers."
Sebastian Bæk
Marketing Team Lead, Migatronic A/S
What is a Product Configurator?
Why use a Product Configurator?
Stop selling impossible combinations. Configure products accurately every time.
Real-time customization with instant feedback
Let customers build their ideal product and see changes in price and visuals instantly.
Reduce errors with rule-based configuration.
Ensure every choice is valid and meets production requirements automatically.
Accelerate your sales process.
Guide users from first click to purchase without back-and-forth adjustments.
How does Mercura's Product Configurator work?
Why Choose Mercura for Product Configuration?
Discover how Mercura Product Configurator can elevate your sales process
Instant visualization and accurate pricing in one platform.
Mercura adapts to your product logic, ensuring customers see exactly what they’ll get.
Flexible configurations for any product complexity.
Handle multiple options, dependencies, and variations without slowing down the process.
Seamless integration into your existing sales channels.
Connect your configurator to ERP, CRM, or eCommerce systems effortlessly.
Mercura Product Configurator Features
Explore features designed for Product Configuration
Features that turn complex products into easy choices.
Explore features designed for Product Configuration
Visual previews, rule-based logic, and instant quotes — all in one interface.
Integrates with your existing systems
Mercura connects seamlessly with ERP, CRM, PIM and CAD systems commonly used in manufacturing companies.
View all integrations →Request a CPQ demo