The automotive and auto parts industry faces growing complexity, from thousands of configurable components and variants to regional compliance standards and frequent price changes. CPQ software helps manufacturers, suppliers, and dealers generate accurate quotes, manage complex product data, and automate the entire quote-to-production process. With CPQ, teams can deliver fast, error-free proposals and ensure that every configuration meets engineering and compliance requirements.

Industry Challenges

• Thousands of product variants and configurations (engine types, materials, sensors, etc.).

• Tight integration needs between sales, engineering, and supply chain systems.

• Frequent design updates and supplier price changes.

• Manual quote processes that delay orders and create costly errors.

• Difficulty maintaining brand and pricing consistency across dealer networks.

The Mercura CPQ Advantage

• Streamline Complex Configurations: Easily handle multi-component automotive systems, from base assemblies to optional add-ons, while ensuring only valid combinations can be selected.

• Accelerate Quoting and Production Handover: Generate quotes and BOMs instantly with built-in integration to your ERP, ensuring engineering and sales always work from the same data.

• Adapt Quickly to Market and Supplier Changes: Update product logic and pricing without IT involvement. Mercura’s no-code interface allows product managers to stay in full control.

• Enhance Dealer and Partner Experience: Provide resellers and dealers with self-service tools to configure and quote approved products using your latest data and pricing.

• Global Support for Multi-Brand Networks: Mercura CPQ supports multi-currency, multi-language, and multi-channel quoting for global automotive operations.

• Designed for Speed and Flexibility: From Tier 1 suppliers to OEMs, Mercura CPQ helps reduce quoting time from weeks to minutes, without sacrificing accuracy or profitability.