Manufacturers of beverage dispensing and draft systems handle highly customized equipment configurations involving cooling lines, pressure systems, faucets, branding options, and installation layouts. Manual quoting often leads to confusion, price errors, and long turnaround times. CPQ (Configure, Price, Quote) software streamlines this complexity, enabling sales, engineering, and distributors to configure the perfect system, calculate pricing instantly, and generate accurate quotes with minimal effort.

Industry Challenges

• Highly customized product options (taps, coolers, gas types, flow rates, finishes).

• Complex installation requirements across venues and environments.

• Frequent revisions between sales, engineering, and distributors slow down the process.

• Manual quote generation creates pricing inconsistencies and profit leaks.

• Branding and design variations require constant visual accuracy.

• Lack of real-time visibility for channel partners and resellers.

The Mercura CPQ Advantage

• Automated System Configuration: Instantly generate accurate setups for multi-tap, cooling, or draft systems based on customer inputs.

• Visual Product Customization: 2D/3D configuration tools let customers and dealers see every detail before approval.

• Dynamic Pricing & BOM Generation: Automatically calculates component costs and produces precise bill of materials.

• No-Code Control: Product managers can update pricing, logic, or configurations without IT involvement.

• Dealer & Web Integration: Allow resellers or customers to quote directly via web portals for faster responses.