Food processing machinery manufacturers operate in a demanding market where customers expect precision-built systems, from conveyors and mixers to packaging and inspection equipment. Each production line often requires custom layouts, sizes, and compliance features based on food type, safety regulations, and automation level. CPQ software streamlines this complexity by guiding sales teams and dealers through accurate configurations, real-time pricing, and professional quote generation, while ensuring compliance with industry standards.

Industry Challenges

• Highly customizable systems requiring modular design (e.g., mixers, conveyors, washers, packagers)

• Strict hygiene and compliance requirements (e.g., FDA, CE, EHEDG).

• Price variability due to stainless steel, sensors, and automation components.

• Manual quoting processes that slow down sales and risk costly design errors.

• Need for coordination between sales, engineering, and production teams.

• Complex multi-stage approval workflows for large equipment projects.

The Mercura CPQ Advantage

• Visual Configuration for Complex Lines: Create complete food processing systems with 2D/3D visualization, showing customers exactly how their line will look and function.

• Dynamic, Real-Time Pricing: Automatically adjust pricing based on materials, options, or regional differences to protect margins.

• No-Code Flexibility: Update equipment options, product logic, or pricing in minutes, no need for IT or developers.

• Error-Free BOM and Documentation: Instantly generate accurate BOMs, technical sheets, and branded quotes to speed up production handoff.

• Multi-Channel Sales Enablement: Equip distributors and dealers with a unified online quoting tool that ensures consistent pricing and compliance across markets.

• Faster Time to Quote, Faster Time to Build: Reduce the quoting cycle from days to hours and eliminate costly rework caused by manual data entry.