Industrial oven and drying system manufacturers face highly customized orders, demanding engineering specifications, and fluctuating production costs. Each customer often requires tailored configurations, from oven size and temperature range to airflow design and energy efficiency options. CPQ (Configure, Price, Quote) software helps automate this process, ensuring every quote is accurate, compliant, and delivered quickly, without relying on endless spreadsheets or manual revisions.

Industry Challenges

• Complex configurations across temperature ranges, chamber sizes, heating types, and material handling options.

• Frequent design revisions between sales and engineering before quotes can be finalized.

• Manual quote generation causes long lead times and potential pricing errors.

• Difficulty keeping pricing and product data consistent across dealers and sales teams.

• Energy efficiency requirements and safety standards add complexity to the quoting process.

• Limited visibility for management into quote performance and margin control.

The Mercura CPQ Advantage

• Automated Product Configuration: Instantly create accurate, rules-based configurations for ovens and drying systems with complex technical options.

• Visual Accuracy: 2D and 3D visualization ensures customers and distributors see exactly what they’re ordering, reducing rework and design errors.

• Dynamic Pricing Updates: Automatically reflect changes in energy components, raw materials, or manufacturing costs in real time.

• No-Code Product Management: Update technical rules, dimensions, or pricing logic without waiting for IT or developers.

• ERP Integration for Production Readiness: Sync configured quotes directly with ERP to generate precise BOMs and production data.

• Fast Implementation & Scalability: Get your sales and engineering teams aligned in weeks, not months, and easily scale across product lines and regions.