In the laboratory and scientific equipment industry, manufacturers handle highly customizable and regulated products, from analytical instruments and test chambers to modular benches and cleanroom systems. Each configuration involves technical specifications, regulatory requirements, and documentation standards. Managing this complexity manually slows down sales and increases the risk of quoting errors. A CPQ (Configure, Price, Quote) solution like Mercura streamlines the process, ensuring that every quote is precise, compliant, and ready for production, all while enabling faster responses to customers and resellers.

Industry Challenges

• Each product requires precise configuration: size, calibration range, sensors, accessories, and compliance standards (ISO, CE, FDA).

• Sales often rely on engineering input, delaying quotes and reducing responsiveness.

• Multi-option pricing structures and frequent supplier updates make manual costing inefficient.

• Documentation (spec sheets, BOMs, certifications) must stay synchronized with each product configuration.

• Distributors and resellers need visibility and self-service options for custom configurations.

The Mercura CPQ Advantage

• Precision Configuration for Complex Instruments: Mercura enables sales and dealers to configure instruments accurately, selecting from parameters like range, sensors, housing, and power options, without involving engineering for every quote.

• Dynamic Pricing & Real-Time Cost Updates: Stay in control of material and supplier price fluctuations. Mercura automatically adjusts quotes to reflect real-time component costs and exchange rates, ensuring profitability.

• Compliant Documentation, Automatically Generated: Each quote includes accurate BOMs, spec sheets, and certification details aligned with industry standards, ensuring compliance across markets.

• Multi-Channel & Multi-Language Quoting: Empower distributors and global teams with localized pricing, currencies and languages.

• Visual and Intuitive Configuration: Show customers and resellers exactly what they’re ordering with 2D/3D visualization, minimizing miscommunication and costly returns.

• No-Code Product & Pricing Updates: Product managers can adjust rules, add new options, or modify pricing logic instantly, no IT or coding required.