Gain network insights
See which products, configurations, and regions drive dealer activity — and where support or training is needed.
- Features > Dealer Platform
Dealer Platform
B2B sales made easy for dealers
Build branded dealer portals with the Mercura Frontend Form SDK — empower distributors to configure products, apply dealer-specific pricing, and generate quotes in a self-service experience you control.
Self-service
Quoting for dealer networks
Dealer pricing
Channel-specific price lists and discounts
Full visibility
Quotes, orders, and activity across the network
Mercura Frontend SDK
Built with our Software Developer Kit (SDK)
Dealer platforms are not limited to a fixed template. Use the Mercura Frontend Form SDK to embed CPQ configuration, pricing, and quote generation directly in your own dealer portal, partner website, or extranet.
- Embed the full configurator in React, Vue, Angular, or plain JavaScript
- Apply your own branding, navigation, and portal layout
- Use dealer-specific pricing, roles, and permissions from Mercura CPQ
- Generate quotes and PDFs from validated configurations
- Connect to your ERP or order workflow via Mercura APIs
React example
import { MercuraForm } from "@mercura/frontend-sdk";
<MercuraForm
tenant="your-tenant"
formId={dealerConfiguratorId}
locale="en"
/>Also available for Vue, Angular, and vanilla JavaScript embeds.
Example dealer portal Live
NV
Nordic Ventilation Partners
Dealer portal · Mercura SDK
Anna K.
Welcome back, Anna
Open quotes
12
This month
€284k
Win rate
64%
Recent quotes
Q-2847
Office Tower A
€48,200
Sent
Q-2841
Warehouse B
€31,600
Draft
Commercial air handling unit
Airflow capacity
4,200 m³/h
Heat recovery
Rotary exchanger
Control system
BMS integration
Dealer net price
€24,850
Quote history
Q-2847
Office Tower A
Jun 12
Sent
Q-2839
School retrofit
Jun 9
Won
Q-2831
Retail unit 4
Jun 4
Sent
Built with Mercura Frontend SDK
Dealer capabilities
Minimal friction, maximum visibility
Give dealers the tools to sell your products independently — while HQ retains control over product rules, pricing logic, and brand standards.
Save time on quotes
Dealers configure and quote complex products themselves instead of emailing spreadsheets back to your sales team.
Professional dealer experience
Branded portals with guided configuration, accurate pricing, and customer-ready documents — consistent with your direct sales channel.
Frictionless buying
Dealers move from configuration to quote to order in one flow — with validated product data and approved commercial terms.
Self-service CPQ
Self-service, built for dealers
Use the Mercura Frontend Form SDK to deliver a dedicated dealer portal — configure products, price deals, and submit orders with your branding and workflows, without manual intervention from HQ.
- Configure complex products with guided rules and dependencies
- Apply dynamic, dealer-specific pricing and discount structures
- Generate branded quotes and proposals from validated configurations
- Place orders directly from the configuration workflow
- Track quote and order status in the dealer portal
- Download branded quote and specification documents
Platform integration
Dealer support, on autopilot
Connect your dealer network to the same product model, pricing engine, and ERP backbone that powers your direct sales — without duplicate data entry.
ERP sync
Import price lists, product data, and order information from your ERP — keeping dealer portals aligned with master data.
Central hub
One product model and pricing engine feeds every dealer portal, direct sales team, and customer-facing channel.
Multi-level channels
Support distributors, sub-dealers, and regional partners with tiered access, pricing, and product catalogues.
Role-based access
Control what each dealer role can configure, price, discount, and order — with approval workflows where needed.
Dealer network
One platform for your entire dealer network
Mercura CPQ connects your product model to branded dealer portals — so configuration, pricing, and orders flow consistently from HQ to the field.
Mercura CPQ
Product model, rules & master pricing
Dealer Platform
Frontend SDK, dealer pricing & workflows
Quotes Orders Visibility
Connected dealer network
- Deploy branded dealer portals per region, tier, or partner
- Apply dealer-specific price lists and discount structures
- Route orders from dealers back to HQ or ERP automatically
- Monitor quote activity and pipeline across the network
- Control product access and permissions by dealer role
How it works
From product model to self-service dealer portal
Set up once in Mercura CPQ — then scale dealer self-service across regions and partner tiers without rebuilding your sales process.
Setup product model
Rules, pricing & catalogue
1
Deploy dealer portal
Built with Mercura SDK
2
Dealers configure & quote
Self-service CPQ
3
Orders flow to HQ
ERP sync & visibility
01
Setup product model
Define configurable products, validation rules, and pricing logic in Mercura CPQ — the single source of truth for every sales channel.
02
Deploy dealer portal
Build a branded dealer portal with the Mercura Frontend Form SDK — embed configuration, pricing, and quote generation in your own web application with role-based access and channel-specific pricing.
03
Dealers configure & quote
Dealers configure products, apply approved pricing, and generate customer-ready quotes — without emailing HQ for every request.
04
Orders flow to HQ
Validated orders sync to your ERP or order management system — with full visibility into dealer activity and pipeline.
Business results from a dealer platform
Manufacturers with structured dealer CPQ reduce HQ bottlenecks, protect margins, and scale distribution without losing control of product and pricing rules.
01
Faster dealer quotes
Dealers produce accurate, branded quotes in minutes — instead of waiting days for HQ to respond to configuration requests.
02
Less HQ bottleneck
Free your inside sales team from repetitive quoting work — so they focus on strategic accounts and partner support.
03
Consistent pricing
Dealer-specific price lists and discount rules ensure every partner quotes from the same approved commercial logic.
04
Scale distribution network
Onboard new dealers and regions with a proven portal template — without rebuilding product data or pricing for each partner.
Request a CPQ demo