Industries > Ag Equipment Manufacturers

Configure agricultural machinery

Match implements to tractors. Ensure hydraulic capacity and horsepower requirements are met.

Industry Challenges

Why Implement manufacturers struggle with sales

The complexity of modular lines and custom requests creates unique bottlenecks.

Tractor Capability

Implement requires more HP or hydraulic flow than tractor offers.

Row Spacing

Planter row units configured wrong for specific crop spacing.

Precision Ag

GPS/Guidance components not compatible with older displays.

Transport Width

Configuring a toolbar that is too wide for local roads.

Capabilities

From Infinite Complexity to Instant Quotes

Reframe how you sell. Mercura CPQ transforms your modular logic into a streamlined sales tool.

Tractor Match

Select tractor model to filter compatible implements.

Option Bundles

Group precision farming tech with iron.

Visual Build

See the full rig configuration on screen.

Customer Case

Implement Manufacturer

A specialized manufacturer of Ag Equipment needed to streamline their quote-to-cash process and reduce dependency on engineering for every sales quote.

They chose Mercura to replace their legacy Excel tools because of:

  • Reduced quote time by 95%
  • Eliminated engineering bottlenecks
  • Unified global pricing and rules
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Google Rating
5.0
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G2 Rating
5.0
"We moved from Excel-based quotes taking 2 weeks to error-free, automated quotes in just 2 hours."
M

Sales Director, Implement Manufacturer

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