Bramidan Configurator
THE PROBLEM
Complex Sales Across Markets and Products
Bramidan, a globally recognized manufacturer of high-quality balers, compactors, and other waste management equipment, wanted to empower their sales teams and distributors with a more efficient way to configure and quote their diverse product range. With a strong international presence and product variations across the EU and US markets, their internal teams faced the challenge of navigating complex configurations, pricing structures, and technical standards. The goal was to develop a full CPQ system that enables sales professionals to easily select the right equipment, customize it based on market-specific requirements, and generate accurate quotes — all from a single, streamlined platform.
THE SOLUTION
We developed a comprehensive CPQ system designed to support Bramidan’s diverse range of waste handling equipment — including vertical and horizontal balers, compactors, drum presses, and tipping systems. The interface was customized to reflect Bramidan’s branding and workflows, ensuring a smooth and consistent experience for their sales teams and distribution partners.
- Key features include:
- Market Selection - Sales reps can quickly filter between EU and US markets, allowing the system to display only regionally compliant products and configurations.
- Product Customization - The CPQ guides users through complex configuration options across all product categories, including feeding systems, electrical components, control panels, and BRA-IN monitoring — with rules built in to prevent invalid combinations.
- Integrated Leasing Calculations - Built-in tools allow users to offer financing options directly within the quoting process — especially valuable for partners offering lease-based solutions.
- Delivery and Service Setup - Sales reps can define delivery details and select service-related options, tailoring the final offer to match the customer’s operational needs.
THE SOLUTION
Behind the user-friendly interface is a robust engine that manages both complex product rules and advanced pricing calculations. Whether it’s enforcing compatibility between components, applying market-specific limitations (EU vs. US), or adapting behavior based on product type, the system ensures that only valid configurations can be built.
On top of this, the CPQ system handles dynamic pricing logic, including leasing models, conditional surcharges, bundled pricing, and customer-specific adjustments — all calculated in real-time during the configuration process.
This combination of rules and calculations not only prevents errors, it also reduces training time for new sales reps, ensures consistency across global teams, and delivers fast, precise quotes with full confidence.
“With Mercura’s software, we can now make quotes of our compelx products in a matter of minutes”
Chief Commercial Officer, Bramidan
Henrik Rytter
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