CPQ for manufacturers of configurable products
When every order changes BOM, constraints, and margin, the quote cannot live in Excel. CPQ for manufacturers encodes what is buildable, so sales and dealers close without saturating engineering.
Factory ready
Built for the plant, not a fixed catalog
Configurable manufacturers (machinery, HVAC, welding, industrial equipment) live with thousands of combinations. Mercura validates options against product rules before the quote, so what you promise is buildable.
Engineering stops re-checking last quarter’s decisions. They work on exceptions and new product; sales uses the published model.
What changes on the floor and in sales
Sales quotes standard variants without waiting on engineering for every revision
From a validated quote to a bill of materials (BOM) production can use
Fewer invalid configs reaching the floor; clearer margin before promising delivery
Configuration sales
can stand behind
A guided interface, with visualization when it helps, so reps and dealers understand the product without a specialist on every call.
Connect price and capacity to ERP/CRM when needed: dates and costs aligned with what the factory can deliver.
The real manufacturer problem
Data in sheets, rules in three people’s heads, dealers escalating every deal. CPQ does not “digitize the company”: it captures engineering knowledge in rules sales can use.
Real examples: Migatronic (CoWelder, 1000+ constraints), Lindab (garage doors for dealers), AC Hydraulic (suspensions / pit jacks).
Technically buildable configurations only
BOM aligned with the quote, not retyped by hand
Dealers quote within your limits
Before and after for a configurable manufacturer
Before
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Engineering on the critical path of every quote
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Product rules only in Excel or someone’s head
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Dealers cannot close on their own
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Config errors caught in production
After
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Sales closes standard variants in the same session
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Published rules that block the unbuildable
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Partners quote with the same rules as HQ
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Production receives configs that already passed the rules
If you manufacture configurable products and quoting today depends on specialists or Excel, this page is for you, not a generic “CPQ software” brochure.
Want to see it on your product?
Book a demo or review pricing. We start where quoting hurts most.
View pricingTry our Configurator Demo Live
Let’s build together.
We empower manufacturers to master product modeling, streamline quoting process, reduce errors, and ultimately deliver the tailored solutions that customers demand.