- Features > Embedded Product Configurator
Embedded Product Configurator
Deploy a fully functional product configurator inside any website, customer portal, or third-party application. Configuration rules and live pricing work anywhere Mercura is embedded.
API-first
Flexible deployment architecture
< 1 day
Average embed integration time
Any channel
Website, portal, app, or marketplace
The Challenge
Configuration and Quoting Are Siloed in a Single Internal Tool
Most manufacturers have their product configuration and quoting capability locked inside a single CRM or ERP system — accessible only to internal sales teams using that specific tool. Customers, distributors, and partners who interact through other channels — websites, portals, marketplaces — have no access to live configuration or pricing.
Building separate configurators for each channel is expensive and creates immediate data consistency problems. Rules and pricing must be maintained in multiple systems simultaneously, and updates to one rarely propagate correctly to others.
The alternative — directing all channel partners and customers to a separate configuration interface — creates friction that reduces conversion. Every additional step or system a buyer must navigate increases abandonment.
As manufacturers expand their channel mix — adding e-commerce, partner portals, and marketplace presence — the need for a single configurator that works everywhere becomes a strategic requirement, not a nice-to-have.
How It Works
How Embedded Product Configuration Works
Mercura's embedded configurator is delivered through a lightweight JavaScript embed and API. The embed renders a fully functional configurator inside any web page, portal, or application — maintaining the host environment's branding and navigation while delivering the full Mercura configuration experience. Rules, constraints, and pricing are served from Mercura's API, ensuring that every embedded instance operates from a single source of truth. Updates to product rules or pricing propagate instantly across all embedded instances. The embed supports SSO integration for authenticated portal deployments and anonymous use for public-facing website configurators.
What's Included
Key Capabilities
- Lightweight JavaScript embed deploys in any web environment in under a day
- Full API access for custom integration with native application UIs
- Single source of truth — rules and pricing maintained once, applied everywhere
- SSO support for authenticated portal and intranet deployments
- Anonymous mode for public website and e-commerce configurator use
- Customizable styling to match host environment branding
- Event hooks for integration with host application analytics and workflows
- Webhook-based order submission to any downstream system
The Difference
Before and After Embedded Configuration
- Configuration capability siloed in internal sales tools
- Channel partners and customers redirected to separate interfaces
- Multiple configurator versions with diverging rules and pricing
- Every new channel deployment requires a separate integration project
- Pricing and rule updates must be applied across multiple systems
- Full configurator available in every channel — website, portal, app, marketplace
- Buyers configure where they already are — no redirection required
- Single rules and pricing source — consistency guaranteed across all channels
- New channel deployments completed in under a day with the JavaScript embed
- Rule and pricing updates propagate instantly to all embedded instances
Real-World Application
Example Use Case: Modular Storage System Manufacturer
A modular storage system manufacturer sold through three channels — direct sales, a network of 40 resellers, and a growing e-commerce presence. Each channel had a different quoting approach: direct sales used an internal CPQ tool, resellers used spreadsheets, and the e-commerce site had no configuration capability. The manufacturer wanted a single configuration experience across all channels without rebuilding reseller portals or their e-commerce platform. Using Mercura's JavaScript embed, they deployed the configurator inside the reseller portal and the e-commerce site in under a week. All three channels now operate from a single set of product rules and pricing, maintained in one place. Reseller quote accuracy improved immediately, and the e-commerce site began generating configured quote requests where previously it could only display static product listings.
Quote turnaround dropped from 3 days to under 4 hours.
Business Impact
Why Embedded Configuration Matters
Embedded configuration makes your product configurator a channel-agnostic capability rather than a system-specific feature. Whether a customer encounters your products on your website, in a reseller portal, or inside a marketplace, they get the same accurate, rules-driven configuration experience. This consistency builds buyer confidence, reduces the friction that kills conversions, and eliminates the operational cost of maintaining separate configuration systems per channel.
Embed Configuration Anywhere
Book a demo to see how Mercura deploys accurate product configuration across all your sales channels from a single platform.
Let’s build together.
We empower manufacturers to master product modeling, streamline quoting process, reduce errors, and ultimately deliver the tailored solutions that customers demand.