- Features > Product Bundling
Product Bundling for CPQ
Package products into intelligent bundles that simplify selling, drive upsell, and ensure customers receive everything they need to deploy your solution.
18%+
Average order value increase with bundles
Zero
Missing components in bundled orders
Faster
Quote creation for bundled solutions
The Challenge
The Problem with Unbundled Product Selling
Manufacturers rarely sell a single product. A machine needs a control panel. A valve requires an actuator and a positioner. A software platform requires installation services and a support contract. When these natural product groupings are not encoded into the CPQ system, sales reps must assemble them from memory — and components get missed.
Missed components in orders create a compounding problem: customers receive incomplete deliveries, require follow-up orders, and associate the experience with your brand rather than with a process failure. Meanwhile, your company loses the margin contribution of the missing items and absorbs the cost of the follow-up transaction.
Beyond completeness, bundling is a powerful commercial tool that many manufacturers leave underutilised. Pre-packaged solution bundles, upgrade kits, and service packages simplify the buying decision, shorten the sales cycle, and create natural upsell opportunities — but only if they are surfaced consistently during the quoting process.
Without a structured bundling capability in your CPQ system, both the operational and commercial value of bundled selling is left to the inconsistent execution of individual sales reps.
How It Works
How Product Bundling Works in Mercura
Mercura enables three types of bundling: fixed bundles (a predefined package of items sold as a unit), dynamic bundles (a configurable package where the user selects options within a defined structure), and rule-triggered bundles (components automatically added based on configuration selections). Bundle pricing can be set as a flat price, a discounted sum of components, or a formula-based calculation. When a bundle is selected or triggered, all included components appear on the quote with their individual line items — giving the customer full visibility while ensuring nothing is missed.
What's Included
Key Capabilities
- Fixed bundles — pre-packaged product sets sold as a single line item
- Dynamic bundles — configurable packages with user-selectable options
- Rule-triggered bundles — automatically added based on product selections
- Bundle-level pricing: flat, discounted, or formula-based
- Individual component visibility on the quote for transparency
- Bundle upsell suggestions based on configuration context
- Compatibility validation within and across bundles
- Bundle templates reusable across customer segments and channels
The Difference
Before and After Product Bundling
- Sales reps assemble bundles from memory — components get missed
- Customers receive incomplete deliveries requiring follow-up
- Upsell opportunities missed because bundles are not surfaced
- Bundle pricing calculated manually and inconsistently
- No visibility into which bundles perform commercially
- Bundles assembled automatically — nothing missed
- Customers receive complete solutions on first delivery
- Upsell packages surfaced at the right moment in every quote
- Bundle prices calculated consistently and automatically
- Bundle performance tracked across all quotes and channels
Real-World Application
Example Use Case: Industrial Automation Equipment Manufacturer
An industrial automation manufacturer offers servo drives, motors, cables, and commissioning services typically sold together as a motion control package. Before Mercura, sales reps manually assembled these components, and approximately 22% of orders were missing at least one required component. After implementing Mercura's bundling capability, the company created 14 pre-configured motion control bundles with rule-based additions for cables and accessories. Missing component rates dropped to zero. Average order value increased 18% as bundles surfaced service and accessory items that were previously overlooked.
Quote turnaround dropped from 3 days to under 4 hours.
Business Impact
Why Product Bundling Matters
Product bundling is where configuration capability translates directly into commercial outcomes. Manufacturers who bundle intelligently sell more complete solutions, at higher average order values, with fewer post-order exceptions. Mercura's bundling capability ensures that every sales rep and dealer consistently surfaces the right packages, includes the right components, and presents pricing that reflects your commercial strategy — turning bundling from an inconsistent sales behaviour into a systematic, scalable process.
See Product Bundling in Action
Book a demo to see how Mercura automates bundle assembly and surfaces upsell opportunities on every quote.
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