Real-time 3D views
3D models update as options, sizes, materials, and accessories change in the configurator.
Show buyers what the configured product actually looks like
The same rules that validate a configuration also drive 2D and 3D views. Sales, dealers, and buyers see the product update with each option, and the same visuals can embed in quote PDFs without a separate design pass.
Live demo
Audi Q3, real-time 3D configuration
From
Option lists the buyer cannot picture
To
Product view updates with each selection
From
Clarification calls after the quote goes out
To
Shared visual reference before they sign
From
Static images that lag behind the configuration
To
Live 2D and 3D from the same CPQ rules
Real projects
Visual quality from real projects
Automotive configurators, industrial machinery, building products, and kitchen manufacturing, all driven by the same CPQ configuration state.
What you get
Visual output from every configuration
Selections, rules, and materials feed one visual model. Buyers see the configured product; sellers use the same view in the session and in outbound documents.
Immediate visual feedback
Each selection updates the view in the session, without page reloads or offline render jobs.
Materials and finishes
Surface materials, colours, and textures reflect the configured specification, not a generic catalogue shot.
Multi-angle inspection
Rotate, zoom, and inspect the configured product before the quote is sent.
On-site AR preview
Where it fits the product, buyers can place the configuration in their environment via tablet or mobile AR.
Quote and proposal embeds
Configured visuals can embed in PDF quotes, proposals, and shareable links from the same configuration state.
Where visuals help
Three places visuals reduce friction
Industrial buyers often approve capital equipment they have never touched. Visuals turn option codes into something the procurement team can review without calling engineering.
Buyer review
Procurement and project teams can compare options visually instead of decoding BOM lines and spec tables alone.
- Options shown in context
- Same view in quote PDF
- Fewer post-quote clarifications
Complex option sets
Long attribute lists are hard to sell on paper. Visuals show how combinations change size, layout, or finish.
- Multi-option products
- Dealer and direct sales
- Self-service where enabled
Field and remote sales
Share a configured view on site, in a video call, or inside the proposal document.
- Shareable configuration links
- AR where supported
- CRM and portal embeds
How it works
Visuals tied to CPQ rules, not a separate tool
Mercura renders from the configured product state. When rules hide an option or swap a component, the visual follows.
Live updates in the session
Each valid selection refreshes the 2D or 3D view so the buyer sees the consequence of the choice immediately.
Manufacturing-grade detail
Materials, finishes, and assembly context reflect the configured BOM, not a marketing render disconnected from the quote.
On-site AR where it applies
For equipment and building products, buyers can preview fit in their space via tablet or mobile.
Same view in the document
Configured screenshots and renders can flow into quote PDFs and proposals without manual export from another system.
Visual pipeline
From configuration to every channel
One configured product state powers the web configurator, sales portal, quote PDF, and AR experiences. When rules change the BOM, the visual follows.
Mercura CPQ
Rules and selections
Visual engine
2D and 3D from CPQ state
Output channels
Web configurator Sales portal Quote PDF Mobile AR CRM embed
- Same product state as the validated quote
- Visual updates when options or rules change
- Embeds in quote documents and proposals
- Shareable links for field and dealer sales
What changes when buyers see the configuration
Visual CPQ does not replace technical validation. It reduces misunderstandings between sales, buyer, and engineering about what was quoted.
01
Clearer buyer sign-off
Project and procurement teams review a configured view alongside price and BOM, not option codes alone.
02
Less rework after the quote
Shared visuals cut the back-and-forth when buyers assumed a different layout, finish, or scope.
03
One visual source in every channel
Web configurator, dealer portal, and quote PDF can show the same configured product state.
Request a CPQ demo