Real-time 3D renders
Photo-realistic 3D models update instantly as customers change options, sizes, materials, and accessories.
- Features > Visualizations
CPQ Visualizations
Show every configuration in stunning detail
Mercura CPQ turns complex product rules into real-time 2D and 3D visuals — so customers see exactly what they buy, sales teams close faster, and quotes embed the configured product automatically.
Live demo
Audi Q3 — real-time 3D configuration
40%
Higher conversion with 3D configurators
Real-time
Visual updates on every selection
2D & 3D
Photo-realistic rendering engine
Real projects
Visual quality from real projects
From automotive configurators to industrial machinery — production-grade 2D and 3D renders built on Mercura CPQ.
What you get
Visual output from every configuration
Every option selected, every rule applied, and every material chosen updates the product visual instantly — giving buyers confidence and sellers a shared language.
Instant visual feedback
Every selection triggers an immediate visual change — no page reloads, no waiting for renders.
Materials & finishes
Show accurate surface materials, colours, and textures so buyers know exactly what they will receive.
Multi-angle views
Rotate, zoom, and inspect the configured product from every angle before committing to a purchase.
Augmented reality preview
Place configured products in the customer's real environment via tablet or mobile AR.
Quote & proposal embeds
Configured product visuals embed automatically in quote PDFs, proposals, and shareable links.
Visualization modes
Three ways visuals drive sales
From first click to signed quote — visual configuration builds trust, speeds decisions, and reduces costly misunderstandings.
Customer confidence
Buyers who see what they get convert faster, return less, and need fewer clarification calls.
- Configurator engagement rate
- Quote acceptance uplift
- Reduced clarification calls
Product communication
Complex options become intuitive when shown visually — not described in spreadsheets or spec sheets.
- Options explored per session
- Time in configurator
- Visual share rate
Remote & field selling
Take configured products on-site with AR, shareable links, and embedded visuals in every proposal.
- AR session usage
- Share link conversions
- Remote close rate
How it works
How Mercura CPQ Visualizations
drive sales
Manufacturing-grade visuals built into your CPQ — not a separate gaming engine bolted on.
Real-time visual updates
Every option change instantly updates the 2D or 3D product view — giving customers immediate feedback on their choices.
Photo-realistic fidelity
Manufacturing-grade rendering shows materials, finishes, and product details with clarity that builds buyer confidence.
Augmented reality on-site
Let customers place configured products in their real environment via tablet or mobile — ideal for complex industrial equipment.
Embedded in proposals
Configured product screenshots and renders embed automatically in quote documents, proposals, and shareable links.
Visual pipeline
From configuration to every channel
One product model powers visuals across your web configurator, sales portal, quote documents, and AR experiences — always in sync with live configuration rules.
Mercura CPQ
Rules & selections
Visual Engine
Real-time 2D & 3D rendering
Output channels
Web configurator Sales portal Quote PDF AR mobile CRM embed
- Single source of truth from CPQ product rules
- Automatic visual updates when options change
- Embeds in quote documents and proposals
- Shareable links and QR codes for field sales
Business results of Mercura
CPQ Visualizations
Visual configuration translates directly into measurable sales outcomes — higher conversion, faster cycles, and fewer costly errors.
01
Increased conversion
3D configurators increase conversion rates by up to 40% — buyers who see what they get trust the purchase and commit faster.
02
Accelerated sales velocity
Visual product configuration helps procurement teams understand complex products instantly, shortening the sales cycle.
03
Reduced errors & returns
Shared visual understanding between seller and buyer reduces order errors, rework, and warranty claims.
Request a CPQ demo