Simplify sales for complex industrial equipment
Whether you make engines, compressors, or heavy machinery, Mercura standardizes your quoting process to scale revenue.
Industry Challenges
Why Industrial Equipment manufacturers struggle with sales
The complexity of modular lines and custom requests creates unique bottlenecks.
High Product Variance
Supporting thousands of options across diverse product lines confuses sales teams.
Metric vs Imperial Issues
Errors converting specs for international clients lead to manufacturing rework.
Legacy Pricing Data
Sales reps using outdated spreadsheets results in selling below current margins.
Knowledge Silos
Only senior engineers know how to quote the most complex systems.
Capabilities
From Infinite Complexity to Instant Quotes
Reframe how you sell. Mercura CPQ transforms your modular logic into a streamlined sales tool.
Unified Product Logic
Centralize rules for all product lines. Sales reps can quote any product with confidence.
Global Currency & Units
Generate quotes in any currency and measurement system while keeping backend data clean.
Guided Configuration
Turn tribal knowledge into software rules that guide new hires to perfect quotes.
Customer Case
Industrial Equipment Manufacturer
A specialized manufacturer of Industrial Equipment needed to streamline their quote-to-cash process and reduce dependency on engineering for every sales quote.
They chose Mercura to replace their legacy Excel tools because of:
- Reduced quote time by 95%
- Eliminated engineering bottlenecks
- Unified global pricing and rules
"We moved from Excel-based quotes taking 2 weeks to error-free, automated quotes in just 2 hours."
Sales Director, Industrial Equipment Manufacturer
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