- Features > Multi Currency Pricing
Multi-Currency Pricing for CPQ
Quote in any currency with automatic exchange rate management — so your international sales team and dealers always present accurate, locally relevant prices.
Global
Multi-currency quote support
Automatic
Exchange rate application
Consistent
Pricing across all markets
The Challenge
The Problem with Currency in International Sales
Manufacturers selling internationally face a pricing complexity that domestic-only businesses don't encounter: every market has its own currency, and prices that make commercial sense in one currency may be wrong in another due to exchange rate movements, regional pricing strategies, or local market conditions.
When currency conversion is handled manually — sales reps using online converters or fixed rates embedded in spreadsheets — inconsistencies multiply. Different reps use different exchange rates. Rates go stale between updates. Regional price adjustments are applied inconsistently. The result is unprofessional presentation and margin risk from exchange rate exposure.
For manufacturers with dealer and distributor networks in multiple countries, the problem is structural. Each partner needs to quote in their local currency, but the manufacturer needs confidence that the underlying commercial logic — margin floors, volume breaks, contract rates — is being applied correctly before conversion.
As international business grows, the currency management overhead scales with it. Without a systematic approach, finance and sales operations spend increasing time on currency reconciliation rather than on higher-value activities.
How It Works
How Multi-Currency Pricing Works in Mercura
Mercura manages currency as a first-class dimension of the pricing system. Base prices are defined in your source currency. Exchange rates are maintained centrally — updated manually or via integration with financial data sources — and applied automatically when a quote is created in a target currency. Currency-specific pricing overrides can be defined for markets where a straight exchange rate conversion would produce commercially inappropriate prices. Customer-facing quotes are generated in the selected currency with professional formatting. All margin calculations and approval thresholds operate in the source currency, regardless of the quote currency.
What's Included
Key Capabilities
- Quote generation in any supported currency
- Centrally managed exchange rates applied automatically
- Currency-specific price overrides for market-adjusted pricing
- Margin calculations in source currency regardless of quote currency
- Multi-currency contract pricing for international agreements
- Exchange rate effective date management
- Currency display formatting per locale
- Multi-currency reporting and analytics
The Difference
Before and After Multi-Currency Pricing
- Reps manually convert prices using online tools
- Different reps use different exchange rates for the same quote
- Stale rates produce incorrect international prices
- Margin calculations break down when currency is added
- International channel pricing inconsistent and uncontrolled
- Quotes generated in any currency automatically
- All reps use the same centrally managed exchange rate
- Exchange rates updated centrally and applied instantly
- Margin calculations consistent in source currency
- International channel pricing controlled and consistent
Real-World Application
Example Use Case: Packaging Machinery Manufacturer
A packaging machinery manufacturer sells through dealer networks in 14 countries across Europe and Asia, with quotes required in EUR, GBP, SEK, DKK, PLN, USD, and JPY. Previously, their international dealers used manually maintained price lists updated quarterly — resulting in margin exposure when exchange rates moved and inconsistent pricing across markets. After implementing Mercura's multi-currency pricing, all dealers generate quotes from a single platform with exchange rates updated weekly. Regional pricing overrides were implemented for 3 markets where straight conversion produced non-competitive prices. Pricing consistency across the dealer network improved from approximately 60% to 100%.
Quote turnaround dropped from 3 days to under 4 hours.
Business Impact
Why Multi-Currency Pricing Matters
Multi-currency pricing is the infrastructure that enables international manufacturing sales to scale. Without it, currency management creates friction, inconsistency, and margin risk that limits your ability to grow internationally. With Mercura, currency becomes an invisible, automatically managed dimension of every quote — freeing your international sales team and dealer network to focus on selling, not on currency arithmetic.
See Multi-Currency Pricing in Action
Book a demo to see how Mercura manages international pricing across all your markets and channels.
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