- Features > Dynamic Pricing
Dynamic Pricing for CPQ
Calculate accurate prices automatically for every product configuration — across all customer segments, channels, and currencies — without manual intervention.
Real-time
Price calculation on every selection
Zero
Manual price lookups per quote
100%
Pricing consistency across channels
The Challenge
The Problem with Manual and Static Pricing
Manufacturers with configurable products face a fundamental pricing challenge: the price of a product is not fixed — it depends on the selected options, the customer's tier, the order volume, the channel, and sometimes the delivery region. Static price lists cannot capture this complexity. The result is either oversimplified pricing that leaves margin on the table, or a manual pricing process that creates bottlenecks and inconsistency.
When sales reps calculate prices manually — combining list prices, option surcharges, customer discounts, and volume breaks — errors are inevitable. Prices quoted to similar customers differ without justification. Discounts are applied inconsistently. Margin is eroded by rounding errors and judgment calls made under time pressure.
For manufacturers selling through dealer and distributor networks, the pricing challenge is compounded. Partners need accurate prices quickly, but cannot be given access to your full margin structure. Without a system that calculates the correct price automatically for each channel, pricing becomes a source of friction rather than a commercial tool.
As product catalogs grow and pricing models become more sophisticated — tiered pricing, customer-specific agreements, time-limited promotions — the maintenance burden of static price lists becomes untenable. Prices go stale, errors accumulate, and the sales team loses confidence in the numbers they're presenting to customers.
How It Works
How Dynamic Pricing Works in Mercura
Mercura's pricing engine calculates the correct price for every configuration in real time. Pricing rules are defined once — base prices, option surcharges, volume breaks, customer tier discounts, and channel markups — and evaluated automatically as the user builds their configuration. Every selection updates the total price instantly, with full line-item transparency. Pricing rules are maintained by your sales operations or pricing team directly inside Mercura, without developer involvement. Changes take effect immediately across every channel. The system supports multiple pricing models simultaneously — list price, net price, customer-specific price — each calculated and displayed according to the user's role and context.
What's Included
Key Capabilities
- Real-time price calculation as configuration options are selected
- Multi-tier pricing: list, net, customer-specific, and channel prices
- Option-level surcharges and adjustments applied automatically
- Volume break pricing with automatic tier qualification
- Customer segment pricing based on account or contract
- Channel-specific pricing for dealers, distributors, and direct sales
- Promotional and time-limited pricing rules
- Full price breakdown visible to the user at every step
The Difference
Before and After Dynamic Pricing
- Sales reps manually look up and calculate prices per quote
- Pricing inconsistencies between reps and channels
- Option surcharges missed or incorrectly applied
- Static price lists go stale and produce errors
- Margin erosion from manual discounting judgment calls
- Prices calculated instantly for every configuration
- Consistent pricing enforced across all reps and channels
- Every option surcharge applied automatically
- Pricing rules updated centrally and take effect instantly
- Margin protected by systematic discount governance
Real-World Application
Example Use Case: Compressed Air Systems Manufacturer
A compressed air systems manufacturer sells compressors with 12 capacity options, 4 drive types, 3 control system tiers, and optional dryer and filtration packages — each with distinct pricing logic across 3 customer tiers and 2 dealer channels. Previously, their inside sales team spent 25–40 minutes per quote manually assembling prices from separate price lists. After implementing Mercura's dynamic pricing engine, quotes are generated in under 5 minutes with accurate, consistent prices calculated automatically for every configuration and channel. Manual pricing errors were eliminated entirely.
Quote turnaround dropped from 3 days to under 4 hours.
Business Impact
Why Dynamic Pricing Matters
Dynamic pricing is what separates a CPQ system from a quoting template. It is the engine that makes high-volume, high-accuracy quoting possible — turning complex pricing logic into an invisible, automatic process that every sales rep and partner benefits from. Mercura's pricing engine gives manufacturers the confidence that every quote is correctly priced, every margin rule is enforced, and every customer receives a price that reflects their actual agreement — without any manual calculation required.
See Dynamic Pricing in Action
Book a demo to see how Mercura calculates accurate prices for every configuration automatically.
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